This ZMOT Google eBook was recomended during StoryWorld Conference 2011 in the panel: “Convergence Culture In Business: Franchising & Product Integration”, by the follow presenters:

Blerime Topalli, Founder, Brand Band Inc; Cheryl Rubin, Powerhouse Branding; John David Heinsen (Moderator), CEO and Executive Producer, Bunnygraph Entertainment, Inc. and Miguel Gonzalez, Planning Director, Euro RSCG Chicago

Introduction of the eBook: This video is an overview of the eBook: Winning the Zero Moment of Truth – Equal Thought, Not After Thought. The eBook talk about the way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

eBook Download page:
Source: Google
See more review about the 3 days of StoryWorld at Christine Weitbrecht blog: